Author: Carlos Guzman

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Search Marketing Expo – SMX West 2014

10 January in Events

Theater Presentation: Smart Content meet Social Keywords Agencies have an opportunity to take the lead with Mobile Ready Content, as they drive the discoverability of brand content across search and social from any device to drive conversion. In this theater presentation gShift will share: Using Keyword Klusters in...

SES London 2014

02 January in Events

Building a B2B Social Media Cohesive Strategy The road to social media failure is paved with good intentions. Without a cohesive strategy, processes, tools, and governance, well-intentioned marketers can cause more harm than good. Equally well-intentioned senior executives know they need to get social, but don't...

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