Content Marketing Optimization The core of any search or social media marketing program is content. Digital assets, rich media, web pages, MS Office and PDF docs, and content created and shared by consumers all offer opportunities for optimization. If it can be searched, it can be...
The Future of Organic Search: Optimized Content Marketing While the fundamentals of organic search optimization remain important – such as ensuring you have a strong technical website that the search engine robots can crawl, and addressing local search and industry-specific directories for backlinking purposes – a...
The Role of Content Marketing in SEO, Social Media and your Web Presence Content marketing is the key to web presence optimization (WPO) and being found online. Keyword optimized content is the real engine that drives your findability efforts. Create great content for your prospects and...
The New Search How has Search changed, and more importantly, how does it affect your SEO? A review of Google Instant, Google Local, Google Plus and the dreaded A-word (algorithm), and the SEO tips and tools you will need to keep you from pulling your hair...
How To Get Found in Search Engines There’s been a real evolution of search engine optimization (SEO) over the past couple of years. We refer to this SEO evolution as Web presence optimization (WPO). WPO is about optimizing content across your organization’s entire web presence – website,...
Why Content Strategy is Crucial for Social Search Content strategy seems to be the new buzzword of the moment, but just like social media, it's nothing new. Without content, social media would fall flat. It's what makes social media rich and infinitely shareable. A content strategy is...
SEO 3.0: Web Presence Optimization In this exclusive iF seminar we'll discuss: Why SEO is important to a business and in a digital marketing budget The shift that is taking place in SEO and how social media and social signals matter now more than ever before How you can...
Topic: Web Presence Optimization: A look at being successful at search marketing in 2012 and beyond When: Thursday, February 16, 2012, 7:00pm Where: Barrie Country Club, 635 St. Vincent St. N., Barrie, Ontario Speaker: Chris Adams, CoFounder & CTO, gShift Labs The Canadian Home Builders' Association Simcoe County is committed...
gShift Labs is proud and excited to be one of the companies selected by C100 for 48hrs in the Valley. When: December 6 & 7, 2011 Where: San Francisco, California 48hrs in the Valley is the C100 flagship mentorship program put on in conjunction with the Canadian Consulate of...
gShift Labs is proud to be nominated as one of Canada's Most Promising New Digital Companies at The Digi Awards. When: Tuesday, December 6, 2011, 7:00pm Where: The Carlu, 444 Yonge Street, Toronto, ON The Digi Awards are Canada's premier showcase of the remarkable digital media companies, projects,...
