gShift’s gMobile™ module unlocks insights for content marketing performance
Web Presence Analytics platform for brands and agencies unveils a third dimension of insight from mobile to discover differences in content engagement across devices
Boston, MA – December 3, 2013: gShift, the leader in web presence analytics, today announced its new gMobile™ module, providing content marketers with unprecedented insight into data that informs how a brand’s content is being discovered in search from mobile devices.
Tracking the effectiveness of content marketing efforts and investments is a top priority. Marketers are weathering another dynamic shift in how to optimize brand content with the proliferation of search in the mobile device space. The mobile module addition to the gShift Web Presence Analytics platform further ensures that marketers have the necessary insight data to manage and measure their content marketing campaigns and inbound marketing objectives.
“With one quarter of all organic search traffic now originating from mobile devices, the modern marketer needs to understand how their content is being engaged on a mobile device compared to a tablet or desktop,” says Krista LaRiviere, Cofounder & CEO, gShift. “The gMobile module provides an important approach to the content marketing industry and we are excited to bring this innovation to market.”
gShift tracked 6,000 North American web presences over a seven-month period and found that organic search traffic from mobile devices is steadily increasing from 16% in March 2013 to 26% in October 2013.
“We continue to be committed to innovation. Our gMobile module is the latest release that we’re excited to deliver to our clients,” says Chris Adams, Cofounder & CTO, gShift.
gShift will be offering demos of their Web Presence Analytics platform and new gMobile module at the Gilbane Conference Technology Showcase, running December 3-4 in Boston. Gilbane attendees are also invited to Adams’ Product Lab, Measure the Performance of Your Content Marketing Across Digital and Mobile Channels, at 2:40 pm ET, Tuesday, December 3.
In this interview at the 2013 Gilbane Conference, LaRiviere discusses how gShift’s gMobile module informs how a brand’s content is being discovered and engaged with on mobile devices.
About gShift Labs
gShift’s industry leading software, Web Presence Optimizer™ (WPO), helps Brand and Agency teams efficiently understand and improve on the impact, engagement and resulting sales of a company’s content across its web presence. gShift’s software infrastructure has been crawling and collecting web presence data since 2009. More than 10,000 brands in 22 countries benefit from gShift’s insight data and software as they optimize their time to improve the discoverability and the sharing of their content. gShift recently placed 29th on the PROFIT HOT 50 of Canada’s Top New Growth Companies. For more information: www.gshiftlabs.com.