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Google Algorithm Changes: Spring 2012 Highlights

En SEO Evolution

Google recently announced a number of algorithm changes via their blog post: Search Quality Highlights. Of the 50 updates, the following are of particular interest: Anchor text Social media profile page indexing Changes to the use of synonyms The detection of old pages 1) Anchor text Google: “We’ve improved systems we...

8 Steps to Leveraging PR for SEO

En SEO Evolution

In the past year, Google made over 500 improvements to their organic search algorithm. Most were minor tweaks, but in 2011 there were three significant changes that either positively or negatively impacted how your web presence gets found. The algorithm changes were: 1. Panda Updates (cracking...

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