A few months ago, the world of content marketing and search engine optimization was set ablaze with one short message; Guest Blogging is Dead. In the words of Matt Cutts, head of Google's webspam team, "So stick a fork in it: guest blogging is done."...
By now, you have likely heard all about the Hummingbird update from Google that took hold in August 2013. We recently shared all the gritty details of what exactly Hummingbird is and what kind of an impact it has had on SEO and Content Marketing. To...
Theater Presentation: Smart Content Through Web Presence Analytics Agencies have an opportunity to take the lead with creating Smart Content, as they drive the discoverability of brand content across search and social from any device to drive conversion. gShift will share: Using Keyword Klusters™ in the content creation...
If your company is like many others, you are likely facing this significant barrier to adopting digital marketing: getting senior management buy-in. And our recent digital marketing research report made this frighteningly clear. One-fifth (19%) of the respondents agreed that the inability to get senior...
Building a B2B Social Media Cohesive Strategy The road to social media failure is paved with good intentions. Without a cohesive strategy, processes, tools, and governance, well-intentioned marketers can cause more harm than good. Equally well-intentioned senior executives know they need to get social, but don't...
On September 26, 2013 Google announced the launch of their new algorithm, which was code named Hummingbird. Unlike the Panda and Penguin algorithm updates, Hummingbird is a complete replacement (with some of these important updates built in). It had actually been fully operational for approximately...
Over the past few months I have attended industry events in both Europe and the United States. During this time I have had in-depth conversations with many SEO professionals from SEO firms of all sizes about their challenges with selling, delivering and ultimately demonstrating results...
